One good marketing method for HVAC contractors

As I am researching various cities for air conditioning contractors across the United States, I am seeing over and over a strong opportunity that is rarely fully taken advantage of and often is missed completely.  The interesting thing is many of these contractors have completed the difficult “part 1” of this marketing campaign.  I am talking about customer surveys or reviews.  The most appropriate place to then post these reviews is on Google.  It is not difficult to see that when doing Google searches, Google places/maps pages are ranked at the top.  They also have clickable links to your reviews.  The larger the city, the more Google places pages will be displayed.  Organic search engine results can be completely drowned out of the first page.  This is important because many people still do not understand completely how Google works.  I come across many that aren’t aware they are clicking on a “pay per click” add on the top banner.  With as much as hurry as people are in today combined with how well Google searches, people don’t usually get to page 2.  If a consumer sees “many” reviews in comparison to the competition and they are mostly positive, their search may very well end there.

Reviews can be obtained a number of ways; you will need to determine what works best for your company.    A couple of methods that could be easily installed are below:

1. Ask the customer to fill out a review as the installation is completed and check lists are signed.  Obtain signed permission to post review on-line

2. Send a follow up email with a link and instructions on how to write a Google review

In either case, something should be offered to the homeowner.  This could be a discount on future maintenance agreement, discount on work performed, $5 Visa gift cards, etc.

This material written by Energy Load Calc